Convergence and Hyphenated Diplomacy (or a New Hyphenated Diplomacy)

I have a “teaching affects my research” moment! After a few months of discussing transmedia storytelling with my senior students, my take on diplomacy and public diplomacy is changing. I surely am not the first person to come up with this idea of taking a transmedia approach to public diplomacy. James Pamment of Lund University had a similar article published in 2015. Building on his work and my teaching experience, I argue that a transmedia approach that acknowledges media convergence might help different hyphenated diplomacy terms to converge (or might create Transmedia Diplomacy)

 

 

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Creating a Different DMO for Place Branding

This semester’s COM 490 Transmedia Storytelling (or Capstone) course has finally reached its more concrete marketing part. We started reading Anne Zeiser’s Transmedia Marketing book. I should admit that the book is ancient in digital media terms. It was published in 2012 – or few digital eons ago. Yet, its take on marketing and promotion is solid. The first few chapters where Zeiser lays down the conceptual frameworks made me reconsider how one can re-organize a destination management organization (DMO) into one that can implement a transmedia marketing campaign.

organizational chart

Newport News Tourism Organizational Chart

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Re-marketing Classics (Or the Failure of Pop Culture)

My transmedia storytelling course is reading an amazing book by Michael Saler, called “As If: Modern Enchantment and the Literary PreHistory of Virtual Reality“. In a nutshell, Saler talks about how modernity rationalized our world, causing us to be disenchanted, and how we are doing our best to be enchanted again. I use his work to launch discussions on marketing and advertising – or in general strategic communication. All our work is based on creating enchantment actually. We are, for instance, creating a world where a body wash creates amazing men (Yes, Old Spice). I am not going through the shelves in my local Target trying to find the cheapest deal (Yes, this is exactly what I was doing when I saw the buy one get two free deal for Old Spice). I am consuming to be a part of this magical experience.

Saler presents literary cases: Arthur Donan Doyle, H.P. Lovecraft, and J.R.R. Tolkien. He discusses how these authors crafted their stories to enchant the masses, how people took the worlds they created and repurposed them in several other platforms. For me, he also presents a horrific case of the gap between us – faculty members – and students.

With my apologies, I’d like to welcome you to my rant on millenials and future of strategic communication.

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Don’t brand, create a world!

This year, I am teaching a course entitled “Transmedia Storytelling” at Reinhardt University. It is basically our capstone course (or senior seminar or however you would like to call it). When my overly-ambitous self gets ridiculously excited about academic ventures, I end up doing not-so-smart things… In this episode of “getting myself overworked”, I promised my students that I will do all the assignments with them. Basically, over the next few months, I will write four reflection blog posts and create a transmedia storytelling campaign for a client of my choice (it will be a place branding campaign for Waleska, GA – a city most famous for being home to Reinhardt University, and also for me.)

The first reading I assigned was Mark Wolf’s Building Imaginary Worlds. I wanted to encourage my students to think about marketing (or strategic communication) as a way to create a fictional world. I want to expand a little bit more on why I chose this particular reading and connect it with my own project.

Turkayfe1

Our first homepage for Turkayfe.org – A website dedicated to telling Turkey’s story

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Concrete Jungle: The Urbanization Fad

“In this Concrete Jungle
We make our homes in city walls
You know we gotta run so wild
To keep up with this life style” Au/Ra – Concrete Jungle

This post is one of my initial attempts to structure my thoughts and (mostly anecdotal) observations about urbanizations into a research plan.

I have been writing about city branding – or in other words how cities see themselves, portray themselves, and are perceived by others – for the better part of the last decade. During the last two years, I started experimenting with the idea of focusing on the attempts of smaller towns that project an urban identity. After accepting a job in Waleska, GA – a town of less than 900 people – and moving to Woodstock, GA – the lively urban center in Cherokee County as it houses around 25,000 people and 20 restaurants/bars -, I am even more excited about the project.

I have one burning question – why do we want to live in this concrete jungle? Why are we so obsessed with cities? More importantly, why do smaller (or exurban or suburban) places act like urban centers?

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Downtown Woodstock, its residents, and one of the few sidewalks in the entire region.

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I think Sweden just won #Eurovision 2017

I know Portugal won the Eurovision Song Contest, but Sweden won the Eurovision. As I am obsessed (not only with Eurovision but also) with nation branding and perception, I look at the results from a branding perspective. And I will argue that Sweden – not Portugal, not even the host country Ukraine – won the Eurovision.

eurovision-2017-logo

“Celebrate Diversity” was the ‘theme’ at Kyiv (Photo from eurovisionworld.com)

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Another Analysis of Turkish Referendum: A New Turkish Brand?

As  my beloved home country, Turkey, has just voted “yes” on proposed constitutional changes that made current president Recep Tayyip Erdogan pretty much president until 2029* and gave him extensive powers that will (I guess) enable him to enact all the policies he did not have the resources to enact  – despite being in politics since 1983, an elected official from 1994 to 1998, and controlling the executive branch since 2002, controlling the executive branch with little to no opposition from the legislative branch since 2007, with little to no opposition from the judiciary branch since 2010.

But anyway, I digress. Where was I? Yes, Turkish brand. So, what will happen to the Turkish brand? Well, Turkish brand will both benefit from the results and be damaged, almost, beyond repair.

referendum

At least they can spell “referendum”

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