Measuring the Unmeasurable: Bloom Consulting Tourism Edition

Measurement of place brands is an issue very dear to my heart. Well, at least very dear to my academic schedule. I recently tried to come up with a solution using semantic and social networks (paywall link, free access link). I took another take on the issue, together with my colleagues from Stockholm Programme of Place Branding. We approached from a brand equity understanding to understand the brand of Stockholm (paywall link, free access link). This is why I am quite excited when I see new approaches to measurement practices. Bloom Consulting seems to be developing an intriguing methodology in their measurement practices.

Read more of this post

From Ferguson to Erdogan: (De)Branding through Acts

Two news articles have been occupying my social media feeds: Ferguson jury decision and Erdogan’s comments on gender equality. A grand jury decided not to indict the police officer accused of fatally shooting an unarmed African American teenager, causing nation-wide protests. Erdogan decided to share his views on gender equality, once again, with the public in a Women and Justice summit. He said that “you cannot bring women and men into equal positions; that is against nature because their nature is different“. Both events got a large scale media coverage, causing domestic and international publics to question the ‘brand’ identities of the countries.

Ferguson, MO - August 11th (Image from Al Jazeera)

Ferguson, MO – August 11th (Image from Al Jazeera)

Read more of this post

International students and public diplomacy

International students and student exchanges are topics that I personally feel close to. Coincidentally, I was exposed to the studiy of public diplomacy (and nation branding) when I was (not knowingly) part of the Foreign Fulbright Program – the flagship exchange project of the US. Thus, I feel almost upset if I don’t get to write about the 2014 Open Doors report of the Institute of International Education.

I basically want to talk about on two points: (i) What do these new numbers mean? (ii) Can we international students as an agent/actor in public diplomacy.

Places of Origin for International Students Studying in the States

Places of Origin for International Students Studying in the States

Read more of this post

What are we measuring in nation branding?

Anholt-GfK Roper Nation Brands Index published its 2014 results a couple of days ago. I guess it is that time of the year that scholars start sharing their views on the issue. Nick Cull recently did so on CPD Blog, and let me chime in as well.

This year’s report backs up my two biggest concerns about the index:

1- Are we measuring perception or performance (or exposure)?

2- What do the rankings actually mean?

What if Germany scored 8 goals against Brazil?

What if Germany scored 8 goals against Brazil?

Read more of this post

Back to blogging

During the last couple of months (well last year), I wasn’t able to blog as regularly as I would like to. As a good doctoral student, I spent all of my time on my dissertation. I finally managed to finish my dissertation and get my degree over the summer. I am currently a faculty member at the Kadir Has University, Department of Public Relations and Information in Istanbul, Turkey.

Below you can find the executive summary of my dissertation. The table of contents can be seen on my Academia page. As I am currently on the market looking for a publisher, I will not be sharing the full text online.

Read more of this post

This is the Turkish model, not the end of it

There is a Twitter ban in Turkey. A democratic country blocked access to the microblogging site, 10 days before the most important election of the decade! This move brings the question is whether the ban signals the end of the Turkish model – as a democratic country with a predominantly Muslim population – for the region or not. I say, this ban clearly shows what the Turkish model is. We think about Turkey as a country that combines the Western values with a different religious belief. I argue the model was always about using Western institutions to justify the influence of religion on society and politics. Here is how:

image

“Shoot that blue bird”

Read more of this post

“Facing the Climate” Exhibition in Washington, DC

Last Tuesday, I had the opportunity to attend the “Grand Opening of 2014 Theme Program: Going Glocal” at the Swedish Embassy in Washington, DC (also known as the House of Sweden). The event was particularly important for me as Sweden also unveiled Facing the Climate – a cartoon exhibit that includes the works of Swedish and international artists on climate issues. Also, Facing the Climate is one of the projects I study in my dissertation. It was a “geeky” and a “happy” moment when I finally saw the project that I have been interviewing, reading, and writing about for the past two year in person.

Read more of this post

Follow

Get every new post delivered to your Inbox.

Join 1,427 other followers