Repositioning Turkish Brand after the Coup Attempt

TURKEY-MILITARY-POLITICS-COUP

Image taken from Time magazine / AFP PHOTO / Bulent KILICBULENT KILIC/AFP/Getty Images

When I accepted to serve as Academic Observer for The Place Brand Observer, I created a list of topics for all my posts for the upcoming six months. For my fifth post, I was planning to write about partnerships between scholars/academic institutions and branding agencies. However, given the fact that I am living in Istanbul during really “interesting” times, I decided to discuss what academia has to offer to practitioners who want to brand cities, regions or countries in such turbulent times.

You can read the full post on the Place Brand Observer.

From Ferguson to Erdogan: (De)Branding through Acts

Two news articles have been occupying my social media feeds: Ferguson jury decision and Erdogan’s comments on gender equality. A grand jury decided not to indict the police officer accused of fatally shooting an unarmed African American teenager, causing nation-wide protests. Erdogan decided to share his views on gender equality, once again, with the public in a Women and Justice summit. He said that “you cannot bring women and men into equal positions; that is against nature because their nature is different“. Both events got a large scale media coverage, causing domestic and international publics to question the ‘brand’ identities of the countries.

Ferguson, MO - August 11th (Image from Al Jazeera)

Ferguson, MO – August 11th (Image from Al Jazeera)

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This is the Turkish model, not the end of it

There is a Twitter ban in Turkey. A democratic country blocked access to the microblogging site, 10 days before the most important election of the decade! This move brings the question is whether the ban signals the end of the Turkish model – as a democratic country with a predominantly Muslim population – for the region or not. I say, this ban clearly shows what the Turkish model is. We think about Turkey as a country that combines the Western values with a different religious belief. I argue the model was always about using Western institutions to justify the influence of religion on society and politics. Here is how:

image

“Shoot that blue bird”

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Turkey: Home of Absurd Promotion Posters

Turkey unveiled its new promotion posters for 2014, with the theme “Home of [insert (sometimes proper) noun here]”. When I first saw some of the posters, I really was not sure whether this was an official campaign or a spoof. As various news outlets reported the event as such, I assume it is an official campaign – though the content of the posters make it very difficult to believe that.

Nope, that is not Virgin Mary in the picture.

Nope, that is not Virgin Mary in the picture. Just a random lady.

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Branding at the time of Crisis Vol.2: Turkey and “Ergenekon”

*For those who don’t know about the Ergenekon case, here is the Wikipedia article, a really well-written report on the issue, and  a Q&A from Financial Times.

As of today, a local court came up with the verdict at the Ergenekon case. Several individuals, including a former Chief of Staff, various high ranking military officers, prominent intellectuals, and politicians were sentenced, some were sentenced to life in prison. Practically just like any other given aspect of Turkish life in the last decade or so, Ergenekon was a highly politicized issue and divided the population into “pro” and “against” camps.

The case has received quite a high level of international media attention, and therefore is likely to influence Turkey’s perception by the foreign audiences. I argue it would be naïve to expect a positive influence without any communicative intervention from Turkey. Besides, such an intervention is definitely not going to be easy.

This is what an open court looks like in Turkey – as portrayed by the international media (Image from Spiegel)

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Branding at the time of Crisis: Turkey and Gezi Park Protests

*For those who don’t know about Gezi Park protests, here is the Wikipedia article , here is a short infograph explaining the first 8 days, and here is a segment from the Colbert Report.

As Ahmet Davutoglu mentioned, the Gezi Park protests have an impact on Turkish reputation in the international arena (link in Turkish). But as the debunked urban legend goes, the Chinese word for crisis includes two characters: one for danger, another for opportunity. This post argues that the Turkish state has failed to use the Gezi Park protests to boost its image. Yet, it is not too late. Turkey can still use these protests as a way to increase its reputation as a strong modern capable state.

A protestor reading to the police officers at Gezi Park

A protester reading to the police officers at Gezi Park / Early days of the protest

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Turkey (not) in Eurovision: Symbolic Actions and Branding

Last Saturday, countries from across the European continent came together for the 58th time, for the 2013 Eurovision Song Contest in Malmö, Sweden….but not Turkey!

Turkey explicitly expressed its concerns about the fairness of the contest – a concern that has not been voiced by any other country before. Therefore, Turkish decision is indeed a symbolic action that has implications for its reputation (or brand) as part of the European society.

As seen in the video above, it is quite difficult to take Eurovision seriously and discuss its fairness. But Turkey did it. What was Turkey thinking?

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