I know Portugal won the Eurovision Song Contest, but Sweden won the Eurovision. As I am obsessed (not only with Eurovision but also) with nation branding and perception, I look at the results from a branding perspective. And I will argue that Sweden – not Portugal, not even the host country Ukraine – won the Eurovision.
Last Tuesday, I had the opportunity to attend the “Grand Opening of 2014 Theme Program: Going Glocal” at the Swedish Embassy in Washington, DC (also known as the House of Sweden). The event was particularly important for me as Sweden also unveiled Facing the Climate – a cartoon exhibit that includes the works of Swedish and international artists on climate issues. Also, Facing the Climate is one of the projects I study in my dissertation. It was a “geeky” and a “happy” moment when I finally saw the project that I have been interviewing, reading, and writing about for the past two year in person.
Turkey unveiled its new promotion posters for 2014, with the theme “Home of [insert (sometimes proper) noun here]”. When I first saw some of the posters, I really was not sure whether this was an official campaign or a spoof. As various news outlets reported the event as such, I assume it is an official campaign – though the content of the posters make it very difficult to believe that.
As a ‘scholar-in-training’, I try to focus my writing (and even thinking) on my dissertation topic and do my best to stay away from ‘distractions’ mainly due to two reasons. Firstly, I want to get my PhD sooner rather than later. Secondly, I want to brand myself through my dissertation research and related writings. Middle Eastern politics, for instance, is a subject I would not touch with a ten foot pole. Yet, after witnessing Pillar of Defense (or #pillarofdefense for the purposes of this blog post), I decided to write on how not to conduct digital diplomacy and underline IDF’s mistakes in message formation and medium selection.
With its geographic location between Asia and Europe, and with its identity as a predominantly Muslim yet secular-democratic country, Turkey has established its role as a bridge between the East and the West for years. Changes in the domestic political landscape in the last decade have put Turkey in an even more prominent position in the international arena. Under the leadership of Prime Minister Recep Tayyip Erdoğan, the country is an aspiring power in the greater Middle East region. With the AKP (Adalet ve Kalkınma Partisi, Justice and Development Party) government, Turkey has seen unprecedented institutional changes done in the name of democracy, witnessed the decreasing influence of the military over civilian politics, and enjoyed impressive economic growth. Foreign Minister Ahmet Davutoğlu’s introduction of a well-devised “zero-problem with neighbors” policy, has aimed to strengthen relations with neighboring countries and to increase Turkish presence in parts of the world that has been long ignored by previous administrations.
This article is cross-posted from e-IR Journal. The original article can be accessed here.
There is a new campaign (well now a couple of months old), Conflict of Pinterest that makes use of social media, citizen involvement, and some kind of measurement metrics that aims to find the answer for the million dollar question: “What is the most beautiful country in this world?” The campaign brings all the buzzwords of public diplomacy studies – therefore requires a closer look!