- Professional Appointments
- Research and Teaching Interests
- Research Experience
- Teaching Experience
- Service Experience
- Conference Activity
- Awards, Grants, Honors
2019- Assistant Professor,
Towson University (Towson, MD)
2018-2019 Program Coordinator,
2017-2019 Assistant Professor,
Reinhardt University (Waleska, GA)
2016-2017 Post-Doctoral Fellow,
University of Fribourg (Fribourg, Switzerland)
2014-2016 Assistant Professor,
Kadir Has University (Istanbul, Turkey)
2014 Ph.D., International Relations, American University (Washington, DC)
Field Concentrations: International Communication, Comparative and Regional Studies
Dissertation Title: Making New Friends? Relational Public Diplomacy as a Foreign Policy Instrument
2010 MA, Communication Management, Emerson College (Boston, MA)
Foreign Fulbright Scholar
Thesis Title: Controlling the Message: A Strategic Approach to Nation Branding
2008 BSc, International Relations, Middle East Technical University (Ankara, Turkey)
Study Abroad (Erasmus Exchange): University of Wroclaw (Poland)
RESEARCH AND TEACHING INTERESTS
- Political communication
- Public diplomacy
- Place/nation branding
- Strategic communication
- Propaganda and persuasion
- Campaign management
- Public affairs
- Media studies
- Mass media effects
- New media
- Social networks
- Digital diplomacy
- Public Relations
- Strategic writing
- PR campaigns
- Advertising and marketing communication
- Transmedia storytelling
- Research methods
- Social network analysis
- Semantic network analysis
- Content analysis and CAQDAS
- Data visualization
2019- Assistant Professor, Towson University, Towson, MD, USA
- Co-edited a book on city diplomacy.
- Secured internal funding for an agent-based modeling approach to Baltimore’s city brand communication.
- Designed a research project on predictive network analysis of digital diplomacy projects.
2017-2019 Assistant Professor, Reinhardt University, Waleska, Georgia, USA
- Designed and executed a research project on city branding and tourism.
- Submitted an external grant proposal for a multi-country comparative strategic communication project.
- Established relations with local businesses to create internship opportunities.
- Supervised eleven capstone projects on transmedia storytelling.
- Delivered courses on strategic writing, public relations, and research methods.
2016-2017 Post-Doctoral Researcher, University of Fribourg, Fribourg, Switzerland
- Led a research project that investigated the digital diplomacy ecology and its impacts on international relations with Prof. Diana Ingenhoff and her team at the University of Fribourg.
- Hosted a day-long workshop on social network analysis for doctoral students and faculty members.
- Initiated a research project to help SBB (Swiss Federal Railways) choose their service scouts based on their objectives and individuals’ Twitter presence.
2014-2016 Assistant Professor, Kadir Has University, Istanbul, Turkey
- Worked on a research project about diplomatic processes in digital media.
- Published a book chapter on the role of local governments in place branding.
- Conducted research on Turkish foreign policy and international development aid.
- Drafted a book proposal based on dissertation research.
- Supervised research assistants and graduate students.
2013 (Fall) Visiting Research, Stockholm University, Stockholm, Sweden
- Worked on the “Social media ecology and place branding” research project.
- Attended the 3rd International Place Branding Conference.
2011-2012 Research Assistant, American University, Washington, DC
- Initiated meta literature review project on public diplomacy.
- Gathered data from online archives.
- Designed a research project on semiotics of place branding.
2010-2011 Assistant Director & Doctoral Research Fellow, COTELCO, Washington, DC,
- Supervised the daily operations at the research center.
- Ensured communication among geographically distributed team members.
- Coordinated two research teams working on decision-making, technology, culture, and advocacy networks.
- Analyzed data using CAQDAS and text-mining software.
- Conducted qualitative and quantitative research on perceived policy power, and the impacts of culture on decision-making processes within the context of global virtual teams.
Assistant professor, teaching at undergraduate and graduate levels
- Undergraduate courses:
- Social Media and Strategic Communication (MCOM 333)
- PR Writing (MCOM 357)
- Research Methods (MCOM 390)
- Graduate courses:
- Quantitative Research Methods (MCOM 631)
- Social Media and Content Creation (MCOM 640)
Assistant professor, teaching at undergraduate level, advising student organizations, coordinating the student newspaper
- Undergraduate courses:
- Communicating Effectively (COM108)
- Research Methods (COM230)
- Organizational Communication (COM305)
- Public Relations (COM311)
- Strategic Writing (COM340)
- Media Law and Ethics (COM370)
- Transmedia Storytelling (COM490)
Kadir Has University
Assistant professor, designed three new courses, taught at graduate and undergraduate levels, supervised undergraduate senior projects and graduate theses
- Graduate courses:
- Research methods (SBE501)
- Issue management in corporate communication (CPR501)
- Undergraduate courses:
- Public relations and lobbying (PR319)
- Political communication and campaign management (PR404)
- Introduction to public diplomacy (PR213)
- Nation branding and public relations (CF322)
- Applied public relations research (PR304)
- Communication and media (CF101)
Worked as a teaching assistant for one semester, as an adjunct faculty for four summer semesters
- Teaching assistant:
- World politics (SIS105)
- Global perspectives on public diplomacy (SIS243) – Hybrid
- Qualitative methods and methodology (SIS680) – Hybrid
- Adjunct faculty:
- Global public health (SIS101x) – Hybrid
- Engineering and environmental sustainability (SIS101x) – Hybrid
2020 – present Journal of Public Diplomacy, Associate Editor
2019 – present Place Branding and Public Diplomacy, Editorial Board Member
2019 – 2020 ISA, International Communication Division, Section Chair
2018 – 2019 ISA, International Communication Division, Section Program Chair
2017 – 2018 ISA, International Communication Division, Section Program Vice-Chair
2016 – 2021 ISA, International Communication Division, Executive Committee Member
2020 – present MCOM Diversity & Inclusion Committee, Chair
2020 – present COFAC Diversity & Inclusion Committee, Member
2019 – present MCOM Curriculum Committee, Member
2019 – present MCOM Events Planning Committee, Member
2018 – 2019 Communication and Media Studies Program, Program Coordinator
2018 – 2019 Institutional Review Board (IRB), Member
2018 – 2019 Faculty Senate, Secretary
2017 – 2019 Goizueta Scholarship Steering Committee, Member
2017 – 2019 Sharp Scholarship, Interviewer
2017 – 2019 Academic advising for Strategic Communication Majors
2017 – 2019 The Eagle Eye (Student Newspaper), Co-advisor
2017 – 2019 Lambda Pi Eta (Honor Society), Advisor
2017 – 2018 Search Committee, Dean of School of Business, Member
Kadir Has University
2014 – 2016 University Promotion Committee, Member
2015 – 2016 University Committee on Accessibility, Member
2015 – 2016 Academic Advising for sophomore students
2011 – 2013 Institutional Review Board (IRB), Member
Refereed journal articles
Sevin, E., Ayhan, K.J., & Ingenhoff, D. (2021). Capturing country images: a methodological approach. Journal of International Communication.
Ingenhoff, D., Calamai, G., & Sevin, E. (2021). Key Influencers in Public Diplomacy 2.0: A Country-Based Social Network Analysis. Social Media + Society, 7(1), 1-12.
Sevin, E., Ayhan, K.J., & Ingenhoff, D. (2020). Analyzing country images through networks: Case of South Korea. Asian International Studies Review, 20(2), 95-119.
Sevin, E., Metzgar, E. T., & Hayden, C. (2019). The scholarship of public diplomacy: Analysis of a growing field. International Journal of Communication, 13, 4814-4837.
Sevin, E. & Manor. I. (2019). From Embassy Ties to Twitter Links: Comparing Offline and Online Diplomatic Networks. Policy & Internet. 11(3), 324-343.
Sevin, E. & Ingenhoff, D. (2018). Public diplomacy on social media: Analyzing networks and content. International Journal of Communication, 12, 3663-3685.
Sevin, E. (2018). Digital diplomacy as crisis communication: Turkish digital outreach after July 15. Revista Mexicana de Política Exterior, 113, 185-207.
Sevin, E. (2017). A Multi-layered Approach to Public Diplomacy Evaluation: Pathways of Connection. Politics&Policy, 45(4), 879-901.
Cevik, S. & Sevin, E. (2017). A Quest for Soft Power: Turkey and the Syrian Refugee Crisis. Journal of Communication Management, 21(4), 399-410.
Sevin, E. & Uzunoğlu, S. (2017). Do Foreigners Count? Internationalization of Presidential Campaigns. American Behavioral Scientist, 61(3), 315-333.
Sevin, E. & Dinnie, K. (2015). Digital channels and technologies for commercial diplomacy: Conceptualization and future research propositions. International Journal of Diplomacy and Economy, 2(4), 266-277.
Sevin, E. & Bjorner, E. (2015) A New China: Portrayal of Chinese Mega-cities in the International Arena. Place Branding and Public Diplomacy, 11(4), 309–323.
Sevin, E. (2015). Pathways of Connection: An Analytical Approach to the Impacts of Public Diplomacy. Public Relations Review, 41(4), 562–568.
Andéhn, M., Kazeminia, A., Lucarelli, A., & Sevin, E. (2014). User-generated place brand equity on Twitter: The dynamics of brand associations in social media. Place Branding and Public Diplomacy, 10(2), 132-144.
Sevin, E. (2014). Understanding Cities through City Brands: City Branding as a Social and Semantic Network. Cities. 38(1), 47-56.
Sevin, E. (2013). Places Going Viral: Twitter Usage Patterns in Destination Marketing and Place Branding. Journal of Place Management and Development. 6(3), 227-223.
Hayden, C. & Sevin, E. (2012). The Politics of Meaning and the City Brand: The Controversy over the Branding of Ankara. Place Branding and Public Diplomacy, 7(3), 155-164.
Payne, G., Sevin, E. & Bruya, S. (2011). Grassroots 2.0: Public Diplomacy in the digital age. Comunicacao Publica, 6(10), 45-70.
Sevin, E. (2011). Thinking about place branding: Ethics of concept. Place Branding and Public Diplomacy, 7(3), 155-164.
Sevin, E., Kimball, S., & Khalil, M. (2011). Listening to President Obama: A Short Examination of Obama’s Communication Practices. American Behavioral Scientist, 55(6), 803-812.
Sevin, E. & Salcigil-White, G. (2011). Turkayfe.org: Share Your Türksperience. Journal of Place Management and Development. 4(1), 80-92.
Sevin, E. (2010). See for Yourself: Rebranding Northern Baja through public diplomacy. Exchange: The Journal of Public Diplomacy Inaugural Issue, pp. 33-40.
Sevin, E. & Amiri, S (eds). (2020). City Diplomacy Current Trends and Future Prospects. Basingstoke: Palgrave MacMillan.
Sevin, E. (2017). Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey. Basingstoke: Palgrave MacMillan.
Sevin, E. (2010). Controlling the Message: A Strategic Approach to Nation Branding. LAP Saarbrücken, Germany: Lambert Academic Publishing.
Book Chapters and Other Publications
Dinnie, K., & Sevin, E. (2020). The Changing Nature of Nation Branding: Implications for Public Diplomacy. In N. Snow & N. J. Cull (Eds.), Routledge handbook of public diplomacy (Second edition, pp. 137–144). Routledge.
Sevin, E., Ayhan, K. & Ingenhoff, D. (2020, March 23). Measuring Country Images: Four Lessons from South Korea. USC Center on Public Diplomacy.
Sevin, E., Ayhan, K., Jang, W.Y. & Lee, H. (2020). Talking across the DMZ? Developing a Framework to Measure the Effectiveness of South Korean Propaganda Towards the North. In P.R. Baines, N.J. O’Shaughnessy, N. Snow. (eds) The Handbook of Propaganda (pp. 205-222). London, UK: Sage.
Metzgar, E. T., Sevin, E., & Hayden, C. (2019, November 4). PD Scholarship: Looking Beneath the Surface. USC Center on Public Diplomacy.
Sevin, E. (2018) Talking at Audiences: Networking and Networks in Country Images. In D. Ingenhoff, C. White, A. Buhmann & S. Kiousis (eds.) The formation and effects of country image, reputation, brand, and identity. Bridging disciplinary perspectives (pp. 242-258). New York, NY: Routledge.
Sevin, E. & Eken, E.M. (2018). Global Index and Nation Branding. In Y. Watanabe (Ed.). Handbook of Cultural Security (pp. 323-342). Cheltenham:Edwar Elgar Publishing.
Çevik, S. B., Sevin, E.,& Baybars-Hawks, B. (2018). State–Civil Society Partnerships in International Aid and Public Diplomacy: The Case of Turkey and Somalia. In J. Pamment & K. G. Wilkins (Eds.), Communicating National Image through Development and Diplomacy(pp. 169–192). Cham: Springer International Publishing.
Sevin, E. (2017). Understanding Soft Power Through Public Diplomacy. In N. Chitty, L. Ji, G. Rawnsley, & C. Hayden (Eds.), Routledge handbook of soft power (pp.62-71). Oxon, UK: Routledge
Sevin, E. (2017). Globetrotters and Brands: Cities in an Emerging Communicative Space. In N. Bellini & C. Pasquinelli (Eds.), Tourism in the City (pp. 109–122). Springer International Publishing.
Sevin, E. (2016). Whose Violence? Frame Analysis of International Papers. In. B. Hawks (Ed.), Framing Violence: Borders, Conflicts, and Identities (pp. 111-126). Newcastle, UK: Cambridge Scholars Press.
Eken, E. M., & Sevin, E. (2016). Political Will for War. In P. Joseph, The SAGE Encyclopedia of War: Social Science Perspectives (pp. 1361-1363). Thousand Oaks, CA: SAGE.
Sevin, E., & Karaca, H. (2016). Corporations as Diplomatic Actors: Conceptualizing International Communication Tools. In N. Zakaria, A.-N. Abdul-Talib, & N. Osman (Eds.), Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy (pp. 349–366). IGI Global.
Sevin, E. (2016). Academic perspective: Web 2.0 and nation branding. In K. Dinnie, Nation branding: concepts, issues, practice (Second edition, pp. 74–75). New York, NY: Routledge.
Sevin, E. (2016). Branding Cities in the Age of Social Media: A Comparative Assessment of Local Government Performance. In M. Z. Sobaci (Ed.), Social Media and Local Governments (Vol. 15, pp. 301–320). Springer International Publishing.
Sevin, E. (2016). Sağlık, İletişim ve Dış Politika: Çin ve Brezilya Örnekleri Üzerinden Sağlık Diplomasisi. In G.A. Sancar (Ed.), Kamu Diplomasisinde Yeni Yaklaşımlar ve Örnekler (pp. 85-107). Istanbul: Beta.
Sevin, E. (2015). TÜRKSOY Üzerinden Türk Kamu Diplomasisinin Dış Politikaya Etkisine Bir Bakış. In M. Sahin & B. S. Cevik (Eds.), Türk Dış Politikası ve Kamu Diplomasisi (pp. 465–498). Istanbul: Nobel.
Sevin, E. (2012). Bridge No More? Turkish Public Diplomacy and Branding under the AKP Government. e-International Relations. Online Journal.
Payne, G. & Sevin, E. (2010). The Emerson election project: Reflections on the visit to the U.S. by Indonesian journalists during the 2008 presidential election. In McKinney, M.S. & Banwart, M.C. Communication in the 2008 U.S. Election: Digital natives elect a president. pp.313-326.
Sevin, E. (2010). From visitors to cultural ambassadors: Public diplomacy and scholar exchange programs. In Business Research Yearbook 2010. Presented at the 22nd Annual Convention of International Academy of Business Disciplines, Las Vegas, NV, pp. 578 – 585.
Sevin, E. (2010). Two of the same?: Crisis communication attempts in AF447 and TK1951. In Business Research Yearbook 2010. Presented at the 22nd Annual Convention of International Academy of Business Disciplines, Las Vegas, NV, pp. 769 – 777.
2020 Representing International Studies Association’s International Communication Section. Roundtable participant in “Bridging the IR and Communication Science Gap in the Field of Public Diplomacy”. ICA 2020 Conference, Virtual Conference due to COVID-19 Pandemic (May 12)
2018 A Measure of Reputation: “Power” of a Passport (co-authored with S.Cevik). ISA 2018 Conference, San Francisco, CA (April 4-7).
2017 Theory and Practice of Place Branding. Guest Speaker at 2nd Consumer Research Summit, Bangor University, Bangor, Gwynedd, UK (June 20).
2016 Evaluation and Measurement in Public Diplomacy. Roundtable participant in “Soft Power and Public Diplomacy in the Indo-Pacific: Emerging models and Trends”, Griffith Asia Institute, Brisbane, Australia (May 17-18).
2016 Public Diplomacy and Soft Power. Instructor in “Foreign Policy Academy”, organized by Turkish Council on International Relations, Abant, Turkey (February 26).
2016 Public Diplomacy in Academia and Practice. Panelist in “New Public Diplomacy: Regional and Global Perspectives on Engaging with Publics”, organized by Galatasaray University, Istanbul, Turkey (January 8).
2021 Capturing the Imagined Reality: Studying Country Images through the Case of Korea. (Co-authored with K. Ayhan). ISA 2021 Conference, Virtual (April 6-9).
2020 Public Diplomacy in the Age of Influencers: Social Networks in the Case of South Korea (Co-authored with K. Ayhan & D. Ingenhoff). NCA 2020 Conference, Virtual (November 19-22).
2020 Analyzing Country Images through Network Formation: Case of South Korea (Co-authored with K. Ayhan & D. Ingenhoff). ISA 2020 Conference, Honolulu, HI (March 25-28, Conference canceled due to COVID-19 pandemic).
2019 Non-State Public Diplomacy: Cities as Soft Power Assets. ISA 2019 Conference, Toronto, Canada (March 27-30).
2018 A Measure of Reputation: “Power” of a Passport (co-authored with S.Cevik). ISA 2018 Conference, San Francisco, CA (April 4-7).
2017 Overcoming the Measurement Challenge: Nation Branding Messages on Social Media. ICA 2017 Conference, San Diego, CA (May 25-29).
2017 Your Home or a Brand Asset: The Internationalization of Cityscapes and Social Life. ISA 2017 Conference, Baltimore, MD (February 22-25).
2016 Traditional Meets Digital: Diplomatic Processes on Social Media. ISA 2016 Conference, Atlanta, GA (March 16-19).
2015 Mystic or Familiar: The Portrayal of Asia in Turkish Tourism Industry. Seoul National University-Hokkaido University Joint Symposium, Seoul, South Korea (November 27).
2015 Globetrotters and brands: Understanding contemporary cities. Integrating City Tourism(s) in the Urban Research Agenda, L’Aquila, Italy (June 15-16).
2015 Towards A Networked Brand Culture: An Examination Of Stockholm’s Brand On Twitter (co-authored with A. Lucarelli). 3rd Place Management & Branding Conference, Poznan, Poland (May 6-8).
2015 Whose Violence: Frame Analysis of International Newspapers. 4th International Conference on Conflict, Terrorism and Society, Istanbul, Turkey (April 7-8).
2015 Development and Promotion: Development Assistance as a Public Diplomacy Instrument in Turkey (co-authored with B.Hawks). USC Public Diplomacy & Development Communications Workshop, Los Angeles, CA (February 27-28).
2015 Understanding Soft Power Through Public Diplomacy. ISA 2015 Conference, New Orleans, LA (February 18-21).
2015 Tool or Fad? The Conceptualization of Public Diplomacy In Turkish Foreign Policy. ISA 2015 Conference, New Orleans, LA (February 18-21)
2014 When Branding Meets Foreign Affairs: Branded Spaces and Places in IR (co-authored with C. Hayden). ISA 2014 Conference, Toronto, Canada. (March 26-29).
2014 Turkish Public Diplomacy in a Time of Flux. ISA 2014 Conference, Toronto, Canada. (March 26-29).
2013 Is All Diplomacy Public? A Conceptual Analysis of Diplomacy and Public Diplomacy. ISA-NE 2013 Conference, Providence, RI (November 8-9).
2013 A New China: Portrayal of Chinese Cities in International Arena (co-authored with E. Bjorner). 2nd Place Branding Symposium, Beijing, China (October 23-25).
2013 #askwenato: Analyzing NATO’s Place in the New Social Media Ecology. ISA 2013 Conference, San Francisco, CA (April 3-6).
2013 Using Twitter as a Communication Tool in Destination Marketing and Place Branding. 3rd International Place Branding Conference, Manchester, UK (February 13-16).
2013 Competition in International Relations: Political Impacts of Place Branding. 3rd International Place Branding Conference, Manchester, UK (February 13-16).
2012 Define-Visualize-Measure: Using Network Analysis in Place Branding. Special Edition of the International Place Branding Conference, Utrecht, Netherlands (January 20-21).
2011 Who Hears Government’s Voice? Study of Government Public Diplomacy Spending on Public Perception. NCA 97th Annual Conference, New Orleans, LA (November 16-20).
2011 Turkayfe.org: Share Your Türksperience (co-authored with G.White). 2nd Place Branding Conference, Bogota, Colombia (January 20-22).
2010 Altering the discourse of conflict in Cyprus: Recognition and resolution through public diplomacy. 9th METU Conference, Guzelyurt, TRNC (May 20-22).
2010 Two of the Same?: Crisis communication attempts in AF447 and TK1951. IABD 22nd Annual Convention, Las Vegas, NV (April 8-10).
2010 From visitors to cultural ambassadors: Public diplomacy and scholar exchange programs. IABD 22nd Annual Convention, Las Vegas, NV (April 8-10).
2010 (November, 2009) Controlling the Message: A Strategic Approach to Nation Branding Processes (co-authored with G.Payne, C.Hayden, and R.Nelson). NCA 95th Annual Conference, Chicago, IL (November 14-17).
2009 More Than a Touristic Visit: Scholar Exchanges as a Communication Method in Public Diplomacy. IABD 21st Annual Conference, St.Louis, MO (April 2-4).
AWARDS, GRANTS, AND HONORS
2019 Academy of Korean Studies, Academic Research Grant
2019 Reinhardt University, Faculty Research and Scholarship Award
2019 Reinhardt University, Faculty Development Grant
2018 Reinhardt University, Faculty Development Grant
2017 ISA, International Communication Division, Best Paper Award
2016 University of Fribourg, Post-Doctoral Research Grant
2015 ISA, Travel Grant
2014 ISA, Travel Grant
2014 ISA Northeast, Travel Grant
2013 Milton Wolf Seminar, Emerging Scholar Fellow
2013 American University Vice-Provost Doctoral Research Grant
2013 Stockholm University, Visiting Doctoral Researcher Grant
2011 American University Graduate Research Grant
2011 Greenberg Professional Development Grant
2010 American University School of International Service Dean’s Fellowship Award (2010-4)
2010 IABD Global Communication Award
2009 Emerson College Professional Development Grant
2008 Emerson College Graduate Assistantship Grant (2008-10)
2008 Foreign Fulbright Scholar (2008-10)
2008 Middle East Technical University, High Honor Roll
2005 Erasmus Exchange Program Grant
Last updated, April 2021