City Diplomacy Current Trends and Future Prospect
This edited volume provides an inclusive explanation of what, why, and how cities interact with global counterparts as well as with nation states, non-governmental organizations, and foreign publics. The chapters present theoretical and analytical approaches to the study of city diplomacy as well as case studies to capture the nuances of the practice. By bringing together a diverse group of authors in terms of their geographic location, academic and practitioner backgrounds, the volume speaks to multiple disciplines, including diplomacy, political science, communication, sociology, marketing and tourism.
See the recent review on the Hague Journal of Diplomacy.
Back Cover Reviews
From networking, to branding, to collaboration strategies, to agenda setting and global governance, City Diplomacy: Current Trends and Future Prospects takes a major leap forward in advancing city diplomacy from narrow national perspectives to an expansive, dynamic international vision of what city diplomacy needs to be in the years ahead.
City diplomacy is en vogue – as urban centers gain importance and power, reaching out to publics is no longer optional. But how do cities work together, how do they strengthen their soft power and practice diplomacy? Find out from some of world’s leading scholars and thinkers on the topic, who share their insights and cases from around the world. One of the very few books we’ll recommend as essential reading this year, on PlaceBrandObserver.com.
Florian M. Kaefer, PhD
Founder of The Place Brand Observer and the Sustainability Leaders Project
Public diplomacy works, but how? In a lively, engaging and informative style, Cities and city networks have stayed largely under the radar of students of diplomacy, even though there are many ways in which cities contribute to the making of global politics. I have no doubt that a new generation of researchers will welcome this book and its many ideas. It is simply a long-awaited contribution to the literature on diplomacy.
Jan Melissen
Editor-in-Chief The Hague Journal of Diplomacy
Senior Fellow at Leiden University, the Netherlands,
Professor at the University of Antwerp, Belgium.
From managing the impact of climate change, to homelessness, to crippling pandemics, cities are being challenged to solve global problems at the local level. Amiri and Sevin have compiled a rich collection of studies that combine innovative thinking, solid research, workable practices and policies, and grounded theoretical frameworks for a new generation of scholarship on city diplomacy. From networking, to branding, to collaboration strategies, to agenda setting and global governance, City Diplomacy: Current Trends and Future Prospects takes a major leap forward in advancing city diplomacy from narrow national perspectives to an expansive, dynamic international vision of what city diplomacy needs to be in the years ahead.
R.S. Zaharna
School of Communication, American University
Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey
This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.
See the recent book review on International Studies Review.
Back Cover Reviews
“Efe Sevin’s comparative study of public diplomacy is timely and insightful. While public diplomacy is seen as central to 21st century statecraft, it remains remarkably lumpen in theoretical development and application. Especially productive is Sevin’s seamless weaving of theory and practice, making substantive contributions to the episteme of public diplomacy practice, as well as a framework for future research. This is a must read for international communication scholars and students alike.”
Shawn Powers, Executive Director,Advisory Commission on Public Diplomacy, US Department of State
“Public diplomacy works, but how? In a lively, engaging and informative style, Sevin traces six pathways of connection to show how a well-designed public diplomacy project can help advance a country’s foreign policy goals and national interests. A valuable read on comparative public diplomacy for students and practitioners.”
R.S. Zaharna, Professor, School of Communication, American University, USA
“Efe Sevin provides a valuable comparative study of European and American public diplomacy practices that will prove vital for scholars and practitioners. His approach shows, for public diplomacy it is crucial to take the political environment into consideration, especially in times when nationalists and populism are on the rise. These challenges can only be addressed by moving beyond disciplinary boundaries.”
Diana Ingenhoff, Professor of Organizational Communication, University of Fribourg, Switzerland
Controlling the Message: A Strategic Approach to Nation Branding
This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.
Reaching the Public 