My book on Foreign Policy and Public Diplomacy

My book, Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey, is finally out! Here is the link from the publisher and Amazon.com.

cover

The cover image portrays “networks” and “relational public diplomacy”

 

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From Ferguson to Erdogan: (De)Branding through Acts

Two news articles have been occupying my social media feeds: Ferguson jury decision and Erdogan’s comments on gender equality. A grand jury decided not to indict the police officer accused of fatally shooting an unarmed African American teenager, causing nation-wide protests. Erdogan decided to share his views on gender equality, once again, with the public in a Women and Justice summit. He said that “you cannot bring women and men into equal positions; that is against nature because their nature is different“. Both events got a large scale media coverage, causing domestic and international publics to question the ‘brand’ identities of the countries.

Ferguson, MO - August 11th (Image from Al Jazeera)

Ferguson, MO – August 11th (Image from Al Jazeera)

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What are we measuring in nation branding?

Anholt-GfK Roper Nation Brands Index published its 2014 results a couple of days ago. I guess it is that time of the year that scholars start sharing their views on the issue. Nick Cull recently did so on CPD Blog, and let me chime in as well.

This year’s report backs up my two biggest concerns about the index:

1- Are we measuring perception or performance (or exposure)?

2- What do the rankings actually mean?

What if Germany scored 8 goals against Brazil?

What if Germany scored 8 goals against Brazil?

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