Convergence and Hyphenated Diplomacy (or a New Hyphenated Diplomacy)

I have a “teaching affects my research” moment! After a few months of discussing transmedia storytelling with my senior students, my take on diplomacy and public diplomacy is changing. I surely am not the first person to come up with this idea of taking a transmedia approach to public diplomacy. James Pamment of Lund University had a similar article published in 2015. Building on his work and my teaching experience, I argue that a transmedia approach that acknowledges media convergence might help different hyphenated diplomacy terms to converge (or might create Transmedia Diplomacy)

 

 

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Re-marketing Classics (Or the Failure of Pop Culture)

My transmedia storytelling course is reading an amazing book by Michael Saler, called “As If: Modern Enchantment and the Literary PreHistory of Virtual Reality“. In a nutshell, Saler talks about how modernity rationalized our world, causing us to be disenchanted, and how we are doing our best to be enchanted again. I use his work to launch discussions on marketing and advertising – or in general strategic communication. All our work is based on creating enchantment actually. We are, for instance, creating a world where a body wash creates amazing men (Yes, Old Spice). I am not going through the shelves in my local Target trying to find the cheapest deal (Yes, this is exactly what I was doing when I saw the buy one get two free deal for Old Spice). I am consuming to be a part of this magical experience.

Saler presents literary cases: Arthur Donan Doyle, H.P. Lovecraft, and J.R.R. Tolkien. He discusses how these authors crafted their stories to enchant the masses, how people took the worlds they created and repurposed them in several other platforms. For me, he also presents a horrific case of the gap between us – faculty members – and students.

With my apologies, I’d like to welcome you to my rant on millenials and future of strategic communication.

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Don’t brand, create a world!

This year, I am teaching a course entitled “Transmedia Storytelling” at Reinhardt University. It is basically our capstone course (or senior seminar or however you would like to call it). When my overly-ambitous self gets ridiculously excited about academic ventures, I end up doing not-so-smart things… In this episode of “getting myself overworked”, I promised my students that I will do all the assignments with them. Basically, over the next few months, I will write four reflection blog posts and create a transmedia storytelling campaign for a client of my choice (it will be a place branding campaign for Waleska, GA – a city most famous for being home to Reinhardt University, and also for me.)

The first reading I assigned was Mark Wolf’s Building Imaginary Worlds. I wanted to encourage my students to think about marketing (or strategic communication) as a way to create a fictional world. I want to expand a little bit more on why I chose this particular reading and connect it with my own project.

Turkayfe1

Our first homepage for Turkayfe.org – A website dedicated to telling Turkey’s story

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