I know Portugal won the Eurovision Song Contest, but Sweden won the Eurovision. As I am obsessed (not only with Eurovision but also) with nation branding and perception, I look at the results from a branding perspective. And I will argue that Sweden – not Portugal, not even the host country Ukraine – won the Eurovision.
Last Tuesday, I had the opportunity to attend the “Grand Opening of 2014 Theme Program: Going Glocal” at the Swedish Embassy in Washington, DC (also known as the House of Sweden). The event was particularly important for me as Sweden also unveiled Facing the Climate – a cartoon exhibit that includes the works of Swedish and international artists on climate issues. Also, Facing the Climate is one of the projects I study in my dissertation. It was a “geeky” and a “happy” moment when I finally saw the project that I have been interviewing, reading, and writing about for the past two year in person.
Another Eurovision season is over! Sweden’s Loreen won the title, and is bringing Eurovision back to Sweden after over a decade (and unfortunately around a month after my fellowship in Stockholm ends!) I don’t think I ever hid my love and appreciation for the Eurovision Song Contest. It is more than a song contest, it is indeed a part of European identity and politics. After reading a great post on politics of Eurovision by Yelena Osipova, and an incredibly awful post written from an American exceptionalism point of view, I want to say a couple of words on European brand and Eurovision.