Concrete Jungle: The Urbanization Fad

“In this Concrete Jungle
We make our homes in city walls
You know we gotta run so wild
To keep up with this life style” Au/Ra – Concrete Jungle

This post is one of my initial attempts to structure my thoughts and (mostly anecdotal) observations about urbanizations into a research plan.

I have been writing about city branding – or in other words how cities see themselves, portray themselves, and are perceived by others – for the better part of the last decade. During the last two years, I started experimenting with the idea of focusing on the attempts of smaller towns that project an urban identity. After accepting a job in Waleska, GA – a town of less than 900 people – and moving to Woodstock, GA – the lively urban center in Cherokee County as it houses around 25,000 people and 20 restaurants/bars -, I am even more excited about the project.

I have one burning question – why do we want to live in this concrete jungle? Why are we so obsessed with cities? More importantly, why do smaller (or exurban or suburban) places act like urban centers?

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Downtown Woodstock, its residents, and one of the few sidewalks in the entire region.

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Four Suggestions for the Future of Place Branding Research

In my sixth and last post as an Academic Observer on Place Brand Observer, I talked about the future of place branding research. I combined what ‘might’ happen given the existing body of literature and what ‘should’ happen if we want to have a larger impact on the society.

You can read the full post on Place Brand Observer.

Who Cites Whom in Place Branding?

In my quest to blog regularly for the Place Brand Observer, I published my fourth post where I pose a structural question within the field of place branding. Who do we cite? Which are some of the more important works? Are there any groupings based on co-citation similarities?

For this purpose, I went to the Web of Science database and downloaded bibliographic information on all articles that had “place branding”, “city branding”, “country branding” or “nation branding” as their topic.

If you are interested in learning more, you can read the full blog post on the Place Brand Observer.

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Is place branding a real discipline?

In my second post on the Place Brand Observer, I looked at place branding as an academic discipline. I was quite glad to see that the post already generated some discussion on the Observer’s Facebook Page. In the post, I also present my views on what it means to be (or not to be) a discipline. You can access the full blog post here.

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Measurement Post in PlaceBrandObserver.com

As of last month, I started contributing to the Place Brand Observer as an Academic Observer. Basically, this is a sixth month journey during which I will blog about current research trends in the field of place branding.

My first post was on my favorite topic: measurement. I am amazed by how little we know about place brand measurement (-actually any kind of strategic communication measurement). More often than not, our ignorance is caused by the fact that we are not sure what we should be measuring.

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Yes, I am using a clipart on a blog post. I think it is okay.

Technically social sciences present us a multitude (myriad?) of tools to measure anything we want from public opinion to policy performance. Yet, within the complex structure of social life and communication – in this specific example place branding – it is difficult to isolate the impacts of what we are intentionally doing. Let me present a basic example. Even if we decide place brands mean the associations that come to people’s minds when a place is named, how can we be sure that these associations are the results of our communication (branding) campaigns? These perceptions might be caused by personal experiences, influenced by friends, or completely changed by news.

I wrote about my views on how we can create a better measurement system in my post. You can find the full-text of the post at this link (redirects you to PlaceBrandObserver.com, a free website).

Measuring the Unmeasurable: Bloom Consulting Tourism Edition

Measurement of place brands is an issue very dear to my heart. Well, at least very dear to my academic schedule. I recently tried to come up with a solution using semantic and social networks (paywall link, free access link). I took another take on the issue, together with my colleagues from Stockholm Programme of Place Branding. We approached from a brand equity understanding to understand the brand of Stockholm (paywall link, free access link). This is why I am quite excited when I see new approaches to measurement practices. Bloom Consulting seems to be developing an intriguing methodology in their measurement practices.

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Turkey: Home of Absurd Promotion Posters

Turkey unveiled its new promotion posters for 2014, with the theme “Home of [insert (sometimes proper) noun here]”. When I first saw some of the posters, I really was not sure whether this was an official campaign or a spoof. As various news outlets reported the event as such, I assume it is an official campaign – though the content of the posters make it very difficult to believe that.

Nope, that is not Virgin Mary in the picture.

Nope, that is not Virgin Mary in the picture. Just a random lady.

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