Anholt-GfK Roper Nation Brands Index published its 2014 results a couple of days ago. I guess it is that time of the year that scholars start sharing their views on the issue. Nick Cull recently did so on CPD Blog, and let me chime in as well.
This year’s report backs up my two biggest concerns about the index:
1- Are we measuring perception or performance (or exposure)?
2- What do the rankings actually mean?