Creating a Different DMO for Place Branding

This semester’s COM 490 Transmedia Storytelling (or Capstone) course has finally reached its more concrete marketing part. We started reading Anne Zeiser’s Transmedia Marketing book. I should admit that the book is ancient in digital media terms. It was published in 2012 – or few digital eons ago. Yet, its take on marketing and promotion is solid. The first few chapters where Zeiser lays down the conceptual frameworks made me reconsider how one can re-organize a destination management organization (DMO) into one that can implement a transmedia marketing campaign.

organizational chart

Newport News Tourism Organizational Chart

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