“New” May 19th and the Turkish brand

After the Turkish government’s most recent attempts to redesign national commemoration day celebrations, and some encouragements from several colleagues, I decided to revisit an article I wrote on the ethics of place branding last year, entitled  “Thinking about Place Branding: Ethics of Concept“. I did so conceptually in Place Management and Branding blog.

I want to expand on the Turkish experience and my concerns about the “ethics” (as well as viability) of Turkey’s brand in this post.

Erdogan with his party's youth branch (From HDN)

Erdogan with his party’s youth branch (From HDN)

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Happy Birthday to AKP and to the New Turkish Identity

I am well aware of the fact that my ‘career’ as a scholar is too short to start re-visiting some of my earlier works. Yet, Erdogan’s speech – which marked the 10th anniversary of AKP (Justice and Development Party) – made me go back to a short rhetorical analysis I carried out three years ago about Erdogan. A blog post is definitely not the place to visit this research. Here, I simply want to discuss my conclusions, state the fundamental rhetorical threats coming from AKP to Turkish identity directly and Turkish soft power indirectly, and take a closer look at Erdogan’s celebratory speech.

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