Turkey unveiled its new promotion posters for 2014, with the theme “Home of [insert (sometimes proper) noun here]”. When I first saw some of the posters, I really was not sure whether this was an official campaign or a spoof. As various news outlets reported the event as such, I assume it is an official campaign – though the content of the posters make it very difficult to believe that.
As of today, a local court came up with the verdict at the Ergenekon case. Several individuals, including a former Chief of Staff, various high ranking military officers, prominent intellectuals, and politicians were sentenced, some were sentenced to life in prison. Practically just like any other given aspect of Turkish life in the last decade or so, Ergenekon was a highly politicized issue and divided the population into “pro” and “against” camps.
The case has received quite a high level of international media attention, and therefore is likely to influence Turkey’s perception by the foreign audiences. I argue it would be naïve to expect a positive influence without any communicative intervention from Turkey. Besides, such an intervention is definitely not going to be easy.
As Ahmet Davutoglu mentioned, the Gezi Park protests have an impact on Turkish reputation in the international arena (link in Turkish). But as the debunked urban legend goes, the Chinese word for crisis includes two characters: one for danger, another for opportunity. This post argues that the Turkish state has failed to use the Gezi Park protests to boost its image. Yet, it is not too late. Turkey can still use these protests as a way to increase its reputation as a strong modern capable state.
Last Saturday, countries from across the European continent came together for the 58th time, for the 2013 Eurovision Song Contest in Malmö, Sweden….but not Turkey!
Turkey explicitly expressed its concerns about the fairness of the contest – a concern that has not been voiced by any other country before. Therefore, Turkish decision is indeed a symbolic action that has implications for its reputation (or brand) as part of the European society.
As seen in the video above, it is quite difficult to take Eurovision seriously and discuss its fairness. But Turkey did it. What was Turkey thinking?
With its geographic location between Asia and Europe, and with its identity as a predominantly Muslim yet secular-democratic country, Turkey has established its role as a bridge between the East and the West for years. Changes in the domestic political landscape in the last decade have put Turkey in an even more prominent position in the international arena. Under the leadership of Prime Minister Recep Tayyip Erdoğan, the country is an aspiring power in the greater Middle East region. With the AKP (Adalet ve Kalkınma Partisi, Justice and Development Party) government, Turkey has seen unprecedented institutional changes done in the name of democracy, witnessed the decreasing influence of the military over civilian politics, and enjoyed impressive economic growth. Foreign Minister Ahmet Davutoğlu’s introduction of a well-devised “zero-problem with neighbors” policy, has aimed to strengthen relations with neighboring countries and to increase Turkish presence in parts of the world that has been long ignored by previous administrations.
This article is cross-posted from e-IR Journal. The original article can be accessed here.
Around two years ago, (and I cannot believe it has been two years already!), I tried to outline the obstacles and challenges for Turkish public diplomacy. During the last two years, several think-tanks, non-government organizations, as well a governmental institutions started working on understanding, discussing, and implementing the concept of public diplomacy in the Turkish political scene. Based on what I learned during my own public diplomacy practice, and my studies, I have a couple of recommendations to ensure Turkish public diplomacy is built on strong grounds.
After the Turkish government’s most recent attempts to redesign national commemoration day celebrations, and some encouragements from several colleagues, I decided to revisit an article I wrote on the ethics of place branding last year, entitled “Thinking about Place Branding: Ethics of Concept“. I did so conceptually in Place Management and Branding blog.
I want to expand on the Turkish experience and my concerns about the “ethics” (as well as viability) of Turkey’s brand in this post.