Repositioning Turkish Brand after the Coup Attempt

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Image taken from Time magazine / AFP PHOTO / Bulent KILICBULENT KILIC/AFP/Getty Images

When I accepted to serve as Academic Observer for The Place Brand Observer, I created a list of topics for all my posts for the upcoming six months. For my fifth post, I was planning to write about partnerships between scholars/academic institutions and branding agencies. However, given the fact that I am living in Istanbul during really “interesting” times, I decided to discuss what academia has to offer to practitioners who want to brand cities, regions or countries in such turbulent times.

You can read the full post on the Place Brand Observer.

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Who Cites Whom in Place Branding?

In my quest to blog regularly for the Place Brand Observer, I published my fourth post where I pose a structural question within the field of place branding. Who do we cite? Which are some of the more important works? Are there any groupings based on co-citation similarities?

For this purpose, I went to the Web of Science database and downloaded bibliographic information on all articles that had “place branding”, “city branding”, “country branding” or “nation branding” as their topic.

If you are interested in learning more, you can read the full blog post on the Place Brand Observer.

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Measurement Post in PlaceBrandObserver.com

As of last month, I started contributing to the Place Brand Observer as an Academic Observer. Basically, this is a sixth month journey during which I will blog about current research trends in the field of place branding.

My first post was on my favorite topic: measurement. I am amazed by how little we know about place brand measurement (-actually any kind of strategic communication measurement). More often than not, our ignorance is caused by the fact that we are not sure what we should be measuring.

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Yes, I am using a clipart on a blog post. I think it is okay.

Technically social sciences present us a multitude (myriad?) of tools to measure anything we want from public opinion to policy performance. Yet, within the complex structure of social life and communication – in this specific example place branding – it is difficult to isolate the impacts of what we are intentionally doing. Let me present a basic example. Even if we decide place brands mean the associations that come to people’s minds when a place is named, how can we be sure that these associations are the results of our communication (branding) campaigns? These perceptions might be caused by personal experiences, influenced by friends, or completely changed by news.

I wrote about my views on how we can create a better measurement system in my post. You can find the full-text of the post at this link (redirects you to PlaceBrandObserver.com, a free website).

Measuring the Unmeasurable: Bloom Consulting Tourism Edition

Measurement of place brands is an issue very dear to my heart. Well, at least very dear to my academic schedule. I recently tried to come up with a solution using semantic and social networks (paywall link, free access link). I took another take on the issue, together with my colleagues from Stockholm Programme of Place Branding. We approached from a brand equity understanding to understand the brand of Stockholm (paywall link, free access link). This is why I am quite excited when I see new approaches to measurement practices. Bloom Consulting seems to be developing an intriguing methodology in their measurement practices.

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From Ferguson to Erdogan: (De)Branding through Acts

Two news articles have been occupying my social media feeds: Ferguson jury decision and Erdogan’s comments on gender equality. A grand jury decided not to indict the police officer accused of fatally shooting an unarmed African American teenager, causing nation-wide protests. Erdogan decided to share his views on gender equality, once again, with the public in a Women and Justice summit. He said that “you cannot bring women and men into equal positions; that is against nature because their nature is different“. Both events got a large scale media coverage, causing domestic and international publics to question the ‘brand’ identities of the countries.

Ferguson, MO - August 11th (Image from Al Jazeera)

Ferguson, MO – August 11th (Image from Al Jazeera)

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What are we measuring in nation branding?

Anholt-GfK Roper Nation Brands Index published its 2014 results a couple of days ago. I guess it is that time of the year that scholars start sharing their views on the issue. Nick Cull recently did so on CPD Blog, and let me chime in as well.

This year’s report backs up my two biggest concerns about the index:

1- Are we measuring perception or performance (or exposure)?

2- What do the rankings actually mean?

What if Germany scored 8 goals against Brazil?

What if Germany scored 8 goals against Brazil?

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