I think Sweden just won #Eurovision 2017

I know Portugal won the Eurovision Song Contest, but Sweden won the Eurovision. As I am obsessed (not only with Eurovision but also) with nation branding and perception, I look at the results from a branding perspective. And I will argue that Sweden – not Portugal, not even the host country Ukraine – won the Eurovision.

eurovision-2017-logo

“Celebrate Diversity” was the ‘theme’ at Kyiv (Photo from eurovisionworld.com)

Read more of this post