In my quest to blog regularly for the Place Brand Observer, I published my fourth post where I pose a structural question within the field of place branding. Who do we cite? Which are some of the more important works? Are there any groupings based on co-citation similarities?
For this purpose, I went to the Web of Science database and downloaded bibliographic information on all articles that had “place branding”, “city branding”, “country branding” or “nation branding” as their topic.
If you are interested in learning more, you can read the full blog post on the Place Brand Observer.