Branding at the time of Crisis: Turkey and Gezi Park Protests

*For those who don’t know about Gezi Park protests, here is the Wikipedia article¬†, here is a short infograph explaining the first 8 days, and here is a segment from the Colbert Report.

As Ahmet Davutoglu mentioned, the Gezi Park protests have an impact on Turkish reputation in the international arena (link in Turkish). But as the debunked urban legend goes, the Chinese word for crisis includes two characters: one for danger, another for opportunity. This post argues that the Turkish state has failed to use the Gezi Park protests to boost its image. Yet, it is not too late. Turkey can still use these protests as a way to increase its reputation as a strong modern capable state.

A protestor reading to the police officers at Gezi Park

A protester reading to the police officers at Gezi Park / Early days of the protest

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