Bridge No More? Turkish Public Diplomacy and Branding under the AKP Government

With its geographic location between Asia and Europe, and with its identity as a predominantly Muslim yet secular-democratic country, Turkey has established its role as a bridge between the East and the West for years. Changes in the domestic political landscape in the last decade have put Turkey in an even more prominent position in the international arena. Under the leadership of Prime Minister Recep Tayyip Erdoğan, the country is an aspiring power in the greater Middle East region. With the AKP (Adalet ve Kalkınma Partisi, Justice and Development Party) government, Turkey has seen unprecedented institutional changes done in the name of democracy, witnessed the decreasing influence of the military over civilian politics, and enjoyed impressive economic growth. Foreign Minister Ahmet Davutoğlu’s introduction of a well-devised “zero-problem with neighbors” policy, has aimed to strengthen relations with neighboring countries and to increase Turkish presence in parts of the world that has been long ignored by previous administrations.

This article is cross-posted from e-IR Journal. The original article can be accessed here.

 

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