Another Eurovision season is over! Sweden’s Loreen won the title, and is bringing Eurovision back to Sweden after over a decade (and unfortunately around a month after my fellowship in Stockholm ends!) I don’t think I ever hid my love and appreciation for the Eurovision Song Contest. It is more than a song contest, it is indeed a part of European identity and politics. After reading a great post on politics of Eurovision by Yelena Osipova, and an incredibly awful post written from an American exceptionalism point of view, I want to say a couple of words on European brand and Eurovision.
After the Turkish government’s most recent attempts to redesign national commemoration day celebrations, and some encouragements from several colleagues, I decided to revisit an article I wrote on the ethics of place branding last year, entitled “Thinking about Place Branding: Ethics of Concept“. I did so conceptually in Place Management and Branding blog.
I want to expand on the Turkish experience and my concerns about the “ethics” (as well as viability) of Turkey’s brand in this post.
There is a new campaign (well now a couple of months old), Conflict of Pinterest that makes use of social media, citizen involvement, and some kind of measurement metrics that aims to find the answer for the million dollar question: “What is the most beautiful country in this world?” The campaign brings all the buzzwords of public diplomacy studies – therefore requires a closer look!
For the last couple of months, I have been working on the latest project of Turkayfe.org – our online coffeehouse project. The website, which started out as an online “social diplomacy” / place branding project is going offline, and meeting people on the street with “Mobile Turkish Coffee House” project.
Turkayfe.orgstarted out as an idea in May 2009, and the website went live in May 2010. From our very early days, we did our best to learn from our mistakes, and to improve our project. As a doctoral candidate studying public diplomacy, and a dilettante practitioner; I tried to use my practical experience in my academic studies and vice-versa.