Recently, I ran into this beautiful, optimistic, and Turkey loving report. This report is modified for Switzerland and uses Nation Branding Index 2008 results – in other words, it is based on scientific data.
Some highlights from the reports:
The panel study took place in 20 countries.
Western Europe/North America: U.S., Canada, U.K., Germany, France, Italy, Sweden
Turkey ranks 36th in overall ranking – out of 50 countries listed.
38th in Exports!
37th in Governance! A short explanation here. According to GfK’s website governance measures public opinion regarding the level of national government competency and fairness and describes individuals’ beliefs about each country’s government, as well as its perceived commitment to global issues such as democracy, justice, poverty and the environment. – No further comment.
28th in Culture!
37th in People! – Hey! This is not fair! I thought we were educated, friendly and open – minded.
31st in Tourism! – So, I believe the people from those 20 countries are not interested in seeing an emperor riding a horse towards a subway train! (why the hack do you use a subway in tourism commercial anyway!)
36th in Immigration/Investment. – Hey, respondents “be fresh, be cool”. Well, as I have used this slogan towards my target audience, Turkey will rank top 10 in 2009.
Central and Eastern Europe: Russia, Poland, Turkey
Asia-Pacific: Japan, China, India, South Korea, Australia
Latin America: Argentina, Brazil, Mexico
Middle East/Africa: Egypt, South Africa
More comments will follow after I discuss the issue with my mermaid friends.