Currently, I am working on my thesis proposal, I spend hours and hours on the internet, trying to find branding theories and case studies. To my surprise, I ran into a case study from Turkey (link is in Turkish). I have gone through the website, there are many prominent social figures involved in the project. Basing my claims on the presentation they have, many talented work on the project for two years and came up with a highly structured branding plan for Turkey…
The Association for Public Relations was supporting this project, I believe this is why at the end of the day, the project produced four main branding “slogans” for Turkey (to be delivered to EU audience):
- Turkey is a young power for you
- Be fresh, be cool
- It is time to get together
- It is time to make business
Although, these are acceptable messages; if we are going for a national brand – we need more than just an image of a “good” business partner.
Eventually, an esteemed Turkish national brand will indirectly affect the business. However, if the brand is defined on business, it will be extremely difficult to expand the effects of a good brand to political and social areas.
Perfect recipe for me:
There is a need for branding in Turkey. I am a strong advocate of grass-roots public diplomacy attempts. I believe individuals can create a “change”. All my research is focused on nation branding, implementing marketing principles to political communication and public diplomacy. I am enthusiastic about these subject and I can take risks! For the first time in my life, I will do my best to start a project by myself without an institutional sponsor!
For a similar project for Israel, please take a look at this link.
I will keep posting about my progress!