We stayed in Hyatt Capitol Hill during our Fulbright Enrichment Seminar. We were able to see the Capitol Hill from our hotel. A great place to talk about “social entrepreneurship” with international scholars, I would say.
We need to continue to tell our stories….What this means is….a ten-fold increase in programs such as the Fulbright… (p.238).
Exchange programs are really important in Public Diplomacy. I hope to be presenting a paper on the effectiveness of scholar exchanges in April!
However, there is only one point that I don’t understand in her arguments. She claims that US has been preferring to talk instead of listening for a long time. So will these exchange programs help US to listen? If you want to listen to someone, why don’t you go and listen? Isn’t it obvious that if you invite the scholars to your country, you will be “telling” your story constantly? – In fact, this is why I believe the scholar exchanges are effective communication ways. The scholars will be exposed to several different messages from various resources and at the end of the day leave with an accurate image of the country…
The good news is I am leaving for a Fulbright conference in 3 hours. I will interview some fellow scholars! Let’s see what they think!
Over the long term, we need to build a global public diplomacy for peace. ( p.238 )
Well, what Dr.Snow argues that as people are going to choose sides in the age of propaganda and manipulation, we should make peace a side and tries to support her argument by really optimistic rhetoric questions.
PD attempts aims to create a better understanding, a more accurate image of the countries… which does not necessarily lead to peace…
More on Peace and Understanding later…
As I continue my studies, I feel like the day I meet Dr. Nancy Snow is coming closer! So I have to prepared. I have to know what I will say when I see her! (Maybe I should take a print out of this post and keep it in my pocket at all times)
There are only a few scholars that I deeply respect even though don’t agree with them at all. Nancy Snow is one of them. (And I recently saw that she co-edited a book with another scholar that I deeply respect and don’t agree at all, Philip Taylor. For those interested, the book is called Routledge Handbook of Public Diplomacy). Anyhow, ever since I became interested in propaganda, public opinion and public diplomacy; I have gone through majority of Snow’s (and Taylor’s) works. So, here you go Dr.Snow:
– The hybrid nature of public diplomacy and propaganda outcomes and definitions makes it difficult in some circles to separate the two. (p.229)
No! Unacceptable. Let me go through a business example. Is marketing the same thing with public relations? Of course, not. Propaganda and public diplomacy can be said to be the political counterparts of these terms respectively.
The following definitions are taken from Wikipedia.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Propaganda the dissemination of information aimed at influencing the opinions or behaviors of large numbers of people.In marketing you have an “offering” which is targeted at the society, and in propaganda you have an “information”. Marketing tries to make people buy “goods and services” and propaganda “ideas”. The four P’s of marketing can be applied to Propaganda attempts. Let’s see our case of WWII.
Product: The “idea” that the propagandist is trying to sell. Here, Uncle Sam is selling “patriotism” during WWII.
Pricing: Nothing is free! When you choose to become a patriot, you are expected to invest your savings in war bonds.
Placement: In the WWII idea market, products were available everywhere. All you need to do is to pay the “price” and start believing.
Promotion: The idea is promoted through posters, TV shows, movies, newspapers, political speeches even on the streets.
On the other hand, Public relations is the practice of managing the flow of information between an organization and its publics. Public diplomacy focuses on the ways in which a country (or multi-lateral organization such as the United Nations) communicates with citizens in other societies. In other words PR specialists have the role of the communication bridge between an organizatinon and its publics while PD specialists between a country/an international organization and its publics. At the end of the day, both stand for the information flow between an establishment and individuals.
PS: All the quotations from Nancy Snow are taken from
Snow, N. (2006). U.S. Public Diplomacy: Its History, Problems, and Promise. In Jowett, G. & O’Donnell, V. (2006). Readings in Propaganda and Persuasion. (pp. 225-241) London: Sage
Thus far, I believe I had nearly 10 blogs. At one time, I was trying to keep 4 blogs at the same time. So, as a new year resolution, I will focus on this blog during 2009 and post regularly about my views on public diplomacy and goverment to people communication attempts.
Wikipedia claims that only 12% of the people actually manage to realize their new year resolutions, but this low figure cannot discourage me!