Jennifer Lopez was supposed to perform in Cyprus (TRNC) on July 24th to celebrate the grand opening of a hotel…also the 36th anniversary of Turkish Peace Operation on the island (also known as Turkish invasion of the island – Please click here for a historical introduction). Recently, she canceled her trip with a statement* on her official website. The statement was not welcomed by the Turkish audience. As of today, she also posted another statement**, apologizing from people that she might have offended. We will see if she is going to apologize once again from people who will be offended by her apology. (This sounds like a ‘welcome to the world of diplomacy’ party for J.Lo).
I will just try to summarize four important points with regard to J.Lo (not) performing in Cyprus from my own perspective:
- The Cyprus conflict is a part of daily life. Especially in online media, we managed to see how deeply embedded the conflict is to our daily lives. One blog post had “Cyprus, Diaspora, Greece, turkey” as tags; there were reports about the event all over the media – talking about 1974 operation, Greek diaspora, lobbies in Washington DC, even a senator was named as a party to the cancellation. Turkish media presented one side of the story, and the Greek media the other. Turks tried to host the event, Greeks tried to get it canceled. It was no longer a J.Lo concert, it was a question of legitimacy. Can a singer perform in an ‘occupied’ territory? Is TRNC an ‘occupied’ territory? Even a concert of a famous (and not really that political) singer became part of the conflict.
- Celebrity spectacle increases relevancy. Well, Cyprus is an important place for Turks, Greeks, and Brits. IR scholars are all aware of the situation, but at the end of the day, we are talking about an island in the middle of the Mediterranean Sea. It might be difficult for several people to even point out the island on a map. But, as the J.Lo incident showed us once again, when a celebrity gets involved in a conflict, the issue becomes relevant, especially to young people all around the world. It might be possible to (ab)use this awareness in communication campaigns.
- Grassroots movements are crucially important. J.Lo, supposedly canceled her concert after receiving a few thousand e-mails from her fans. After seeing several comments on her website, she removed her initial statement and apologized from people. Internet seems to continue empowering individuals. It also facilitates the process of becoming an active citizen.
- Do we still not care what the newspapers say about us as long as they spell our names right? Turkey, and to an extent TRNC, have been explicitly and implicitly accused of violating human rights and being invaders during the last few days by J.Lo and the media. I am pretty sure this image is not desirable for the aforementioned countries. Then again, it is true that several people heard TRNC, and maybe Turkey, for the first time in their lives. It is important to get media coverage, but there seems to be a need for a communication strategy to benefit from the coverage.
In short, appearance of celebrities means ‘news’, moreover celebrities attract the attention of young people. With a solid communication strategy, parties can use these short spans of time to ameliorate the situation and to resolve their conflicts. Unfortunately, in the case of J.Lo and Cyprus, the main motive of the parties was to present their sides of the stories and to exacerbate the situation.
* Jennifer Lopez would never knowingly support any state, country, institution or regime that was associated with any form of human rights abuse. After a full review of the relevant circumstances in Cyprus, it was the decision of her advisors to withdraw from the appearance. This was a team decision that reflects our sensitivity to the political realities of the region.
(Small note about the first statement. Lopez decided to remove it from her website after the initial reaction. I am pretty sure she has a very very large PR budget, and still the action to communicate with negative comments was to simply remove them. Are we going to pretend that the first statement was never made? what about those comments? They are all over the internet, so I guess one should face negative comments rather than hide them.)
** This whole situation makes me so sad. The statement that was issued by my representatives was done without my knowledge or consent. It is my personal policy not to comment on political issues between countries. I love my fans all over the world. I want to sincerely apologize if anyone was hurt or offended in any way. Again, I am truly sorry.
(Another small note: Statement issued without knowledge or consent? Blaming the ‘other’ guy?…J.Lo, if the PR agency bills you for this communication attempt, you should not pay them even a penny.)